Wide Variety Media

Marketing & Event Delivery for Retail Destinations

Marketing & Event Delivery for Shopping Centres and Retail Destinations

Wide Variety is a specialist marketing and event delivery partner for shopping centres, retail destinations, and commercial property clients across Ireland.

We work as an extension of in-house teams, fully managing marketing and live event programmes that drive footfall, engagement, and community connection. From annual marketing calendars and seasonal campaigns to website and social channel management, on-site activations, and live events, we deliver consistent, professional execution in busy public environments.

Our clients trust us to take ownership, reduce operational pressure, and deliver campaigns that work — not just once, but year after year.

Our Team

Kayla Whelan,
General Manager

Kayla Whelan is the General Manager at Wide Variety, overseeing the day-to-day delivery of marketing and live event programmes for shopping centres, retail destinations, and commercial property clients.

Highly organised and operationally focused, Kayla manages client accounts, coordinates campaigns, and ensures events and activations are delivered smoothly in busy public environments. She plays a key role in maintaining consistency across ongoing programmes, supporting clients with clear communication, attention to detail, and reliable execution.

Known for her structured approach and calm, solutions-led mindset, Kayla helps ensure every campaign runs efficiently — reducing pressure for clients while maintaining high standards across all activity.

Martin Eastwood,
Managing Director

Martin Eastwood is the Managing Director of Wide Variety, where he leads the delivery of fully managed marketing and live event programmes for shopping centres, retail destinations, and commercial property clients across Ireland.

With over a decade of experience operating in busy public environments, Martin specialises in building and overseeing long-term marketing strategies that drive footfall, engagement, and community connection. He works closely with property managers and asset teams to ensure campaigns are planned efficiently, delivered professionally, and executed safely at scale.

Martin is known for his hands-on approach, attention to detail, and ability to take full ownership of complex programmes — reducing operational pressure for clients while delivering consistent, reliable results year after year.

Creative Team

Our Creative Team supports the delivery of marketing and live event programmes across shopping centres, retail destinations, and commercial environments nationwide.

Made up of experienced event professionals, web designers, content specialists, and social media managers, the team works collaboratively to ensure campaigns are delivered consistently across all channels. From on-site activations and event production to digital content, websites, and social platforms, they provide the practical creative support that underpins every programme.

Working closely with our management and account teams, the Creative Team ensures ideas are executed efficiently, on brand, and to a consistently high standard — supporting reliable delivery in busy public settings.